Jimmy Beans Wool Can an Online Yarn Retailer Get Its Groove Back?
Instructions
1. Is the Zanderss dilemmaexpansion goals causing the company to lose the character that made it success- ful in the first placea common one that entrepreneurs face? Why?2. Assume the role of the Zanderss consultant. What ad- vice would you offer them concerning the fundamental questions they have about their business?3.What steps should the Zanders take to redesign their Web site and to get their company back on the first page of search results for the three largest search engines?4. What should the Zanders do to address their companys cash flow problems? What steps can they take to avoid cash flow problems in the future?5. Write a brief report for the Zanders outlining your rec- ommendations for getting their business back on track
Answer
Case study: Jimmy Beans WoolQuestion 1When starting a business, many entrepreneurs have goals and they have in mind that rapid growth and huge sales is proportional to success. When expanding a business many entrepreneurs make mistakes. One of the things that made Jimmy Beans Wool to become success in the expansion is the friendly relationship he maintained with his customers. Due to the work and expansion, personal touch that they had used initially to grow was supposed to be compromised. Question 2As their consultant, I would offer the following advices to the owners of Jimmy Beans Wool: First, I would look at the business and come up with ways to refine the products and services, as well as the opportunities that can help the company to grow. I would do all this without forgetting the c...
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