Memo about attached document
Instructions
In the first page Answer:What is the Sony AIBO value proposition?What is the appeal of the AIBO to buyers in Japan? In the U.S.?Think about the 5 questions confronting Yazawa at the end of the case. In the sencond page write a summary of the case.
Answer
MEMOStudents nameInstitutionDateIt is important to state that Sony AIBOs value proposition is based on the marketing statement that comprehensively explains to the potential consumers in the market the motives as to why they have to purchase the product or the service from the company. The process aids in the realization of the strategic marketing plan for the company regarding its products in the global market, especially in Japan and the United States. The flounder of AIBO strongly held the views that the consumers were searching for the products that would provide not only love and healing but also the aspect of relaxation. The project realized that objective through the persistent creation of the robotic pet in the society. The appeal of the AIBO to consumers in Japan is that Sony effe...
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