INTEGRATED MARKETING

Instructions

Hi! This assignment includes 4 essays, EACH needs to be completed with 3-4 paragraphs. Please answer the questions specificly with CRITICAL THINKING instead of stating general ideas! Be thoughtful and answer with a minimum of 3-4 paragraphs per essay. If information is directly from the textbook or source material, please provide attribution in your essay and reference the source in APA formatting at the end of the essay.ESSAY I: Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work the art (examples), and the science (examples) and how they work together to effectively create customer value, loyalty and documented sales results. ESSAY II: The marketplace isn't what it used to be. List and briefly discuss the new behaviors, opportunities, and challenges that await the marketer in the 21st century. Discuss new marketing methodologies that have been used successfully to address the changing marketplace and result in the success of the specific Brand. Dont just generalize, give specific examples.ESSAY III: In the central role of strategic planning, only a handful of companies stand out as master marketers Procter & Gamble, Southwest Airlines, Nike, Apple, Disney, Nordstrom, Wal-Mart, and McDonald's to name a few. From a consumer's perspective, choose two of these examples or your own two examples and provide concrete facts, strategies and accomplishments that explain why you think they stand out? Explain and provide attribution as needed. Contrast and compare.ESSAY IV:  Facebook is currently facing a crisis as a huge consequence of the fact that Cambridge Analytica a political consulting firm that provided voter-targeting services to the Trump campaign, improperly obtained data on 50 million Facebook users. If you were VP of marketing and communications for Facebook, how would you suggest handling tis crisis of confidence among employees, Facebook users, advertisers and financial community. Provide a clear plan for steps you would take to save the reputation of the brand and all of its stakeholders.

Answer

INTEGRATED MARKETINGStudents nameInstitutionDateESSAY 1It is important to acknowledge that marketing has often been regarded as both an art and as a science in the contemporary society. Marketing is viewed as an art because it entails the aspects of creating demand for the products in the economy. Some of the demand that is required in marketing is immediate while others are in the future. For instance, the vivid visuals that are applied in the iPhones for advertisements augment the volume of sales made by entrepreneurs in the contemporary market. As a science, marketing tries to evaluate the ways through which the needs of the clients can be amicably understood by the entrepreneurs in the economy (Dowling, 2016). For instance, the advertisements that are normally conducted in the market i...
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