). Which specific environmental factor or factors is the product or company responding to?
Instructions
Identify two (2) SERVICE companies that have repositioned themselves in response to one or more of the external environmental factors covered in class (Refer to Ch. 13 of the text for the factors). Which specific environmental factor or factors is the product or company responding to? What is their new positioning strategy?I place a CH 13 powerpoint as reference
Answer
Environmental FactorsMarketing strategies play a significant role in making a business successful. Without a clear strategy, it becomes challenging to attain the goals and objectives of the organization. In essence, when drafting a marketing strategy, it is crucial to consider environmental scanning to monitor external and external environmental changes that pose opportunities or threats to the service organization (Houghton Mifflin Company, 2020). Therefore, this paper delves into Amazon Inc. and Uber, which are both service companies on how they have repositioned themselves in response to external environmental factors. Amazon Inc. is regarded as the best tech-giant company across the world (Cohan, 2018), and Uber is one of the fastest-growing taxi app company (Matherne, & OToole, 20...
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