Module 7
Instructions
Please read the case attached and answer on questions: 1)How is ride-hailing different from taxis?2)What was Ubers pricing strategy?3)How does Uber utilize marketing promotions to gain new customers?Please make sure approximately same amount of word for each question.
Answer
1) How is ride-hailing different from taxis?Ride-hailing describes the process where people are able to book for rides and pay for their services for the car via an application of a smartphone with a transportation company like Uber. This means that the drivers go to the location of the person to pick him or her. On the other hand, taxis means that the people book for their rides and pay their services on face-to-face contact with the driver. Therefore, the unavailability of cars will mean that it may be difficult for a person to travel by using a taxi.2) What was Ubers pricing strategy?Uber's pricing strategy was that of providing affordable costs and discounts to their clients. When Garrett Camp and Travis Kalanick started the company, their UberX was their basic service that allowed peo...
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