sponsorship
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Answer
SponsorshipBased on Kias sponsorship strategy in the United Kingdom, how would you define the demographic Kia is targeting?Kia is a motors company based in South Korea with twelve manufacturing and assembly industries and 165 branches all over the world. Its brand has been well known for the past years. However, its a new entrant in the United Kingdom market and needs to build its own brand. Sponsorship is one of the strategy Kia is using to penetrate to the UK car market. Kia targets a large group of customers in the UK. These customers include football, cricket and tennis players. The target audience comprises of both males and females. Kia is the current sponsor of both UEFA Championships and FIFA World Cup finals. Besides, Kia extends its promotional activities to other teams such as W...
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