Marketing essay

Instructions

During our case discussions, we have explored three footwear companies. First, we looked at Zappos and explored its focus on delighting customers and delivering happiness. Next we analyzed TOMS Shoes and its mission to be socially responsible by giving away a pair of shoes for every pair purchased. Most recently, we took a look at how Allbirds creates and delivers value through affordable prices for a variety of shoe brands in their brick and mortar retail stores as well as online.Now you will compare and contrast the marketing mix and marketing strategy for each of the three companies. Q: Based on evidence you have uncovered, which of the three companies is poised for long-term growth? Why?inforamtion and Case studies on the 3 brands of shoes are attached below: http://media.pearsoncmg.com/pcp/streaming/products/business/principles_of_marketing/03_toms_shoes.mp4http://coveteur.com/2019/01/14/sneaker-brands-share-sustainable-practices-goals/

Answer

Marketing EssayIntroductionIt is necessary for a company to fully understand its target market for it to prosper. If a company does not know how and what its market wants then it will inevitably fail. Marketing mix is simply selling the right product, at the right place, at the right time, and with the right price for its market. To ensure you have all these, a business must have a comprehensive understanding of the entire business plan at the start. Marketing mix is associated with the 4Ps and 7Ps of marketing. Marketing strategy is a business overall plan for reaching its target market and turning it into customers of the product or service they offer. It comprises of the companys value proposition, vital marketing messages, information about its target market and other marketing element...
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