Marketing
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MarketingCase SummaryPizzaffley is a one-year old company in St. Augustine which sells food products through a mobile service called food truck. It has total of three employees, one full-time and the other two are part-time. Pizzaffley has experienced a challenge in managing rapid sales growth rate. As a result, the CEO, Rafael Exposito is considering various expansion possibilities. At a young age, Rafael who is a son of Italian immigrants, loved the Italian culture and food. He secured a job as a manager at the biggest pizza restaurant in Chicago. However, after working for some years he was unable to keep up with the tight schedule of working fourteen hours a day for six days in week. His wife had a family in St. Augustine where Rafael loved to visit. They both quit their jobs and moved...
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