discussion post week 11
Instructions
please answer this question Spotify Technology SA [SPOT US: NYSE] used a Direct Public Offering (DPO, Direct-Listing) process 04/03/2018 rather than an IPO. Did it work? What are the pros and cons of a DPO?
Answer
Spotify is one of the largest tech companies that is well recognized by the New York stock exchange that offers shares directly to the public investors without involving the commercial banks. In most cases, banks are often involved in setting the offering prices and in purchasing the shares during the initial selling to facilitate that the prices will not fluctuate severely in the foreseeable future. The Companies that practice Direct Listing are usually financially stable, and hence they do not require the help of the bank. In addition, for a company to be successful in Direct Listing, it must be widely known to attract prospective customers from different regions. This minimizes the execution of roadshow campaigns. Direct Public Offering contains limited limitations that are overweighed...
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