Current Issues in Sport Marketing

Instructions

This assignment requires you to research and synthesize current problems/issues in relation to marketing in sport and recreation fields, including, but not limited to, marketing mix, fan or athletes' behaviors, licensed and branded merchandise, sponsorships, sales, media/public relations, endorsements, etc.For your current issues paper, please analyze and give a written reaction regarding issues stated above.  Maximum of 1&1/2 pages for issues regarding sport marketing 1&1/2 pages for your reflection in relation to marketingThis project will assist each student in defining and analyzing the fundamentals of marketing in the sport and recreation fields. The written paper should be a minimum of three (3) pages in length and reflect critical thinking (i.e., your reflection as marketers points of view). It will be evaluated based 65% on content (depth of examination, accuracy, examples, justification, etc.) and 35% on composition (grammar, spelling, layout, etc.).

Answer

Current Issues in Sport MarketingCurrent Issues in Sport Marketing The consciously increasing expenses for accessing or acquiring grounds which are meant for sports is pushing for higher demand for financial demands for sports managements. Most of the groups have spent billions of dollars in accessing or acquiring sports grounds. Based on this demand, and the projection for future outcome (Chadwick, 2007). The most crucial aspect in any sports group or club are the fans. There are various institutions which need to market their products, hence they tend to come up with best ways in which they can support the club and promote their products. On the same way, the club can benefit through receiving funds in order to develop their sport (Coleman, Kelkar & Goodof, 2001). One of the most per...
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