Promotion of Sport and Recreation Agencies

Instructions

For your case study, please analyze and give a written reaction regarding Activity 3.1 Commitment to a Sport Team (textbook p. 62).In this activity, you will learn about a cricket club and a football club. The cricket club is the Melbourne Cricket Club, a sporting club based in Melbourne, Australia. The club was founded in 1838 and is regarded as the oldest sporting club in Australia. The football club is Manchester United Football Club, an English professional football club that plays in the Premier League. They have won many trophies in English football, including a record 20 League titles. Based in part on what you learn about these two clubs, you will consider how the fans personal and business behaviors, attendance at sport events, and culture indicate their commitment to their sport team or organization.Instructions1.    Visit the Melbourne Cricket website at www.mcc.org.au and the Manchester United website at http://www.manutd.com 2.    Research both teams and answer the following questions about why it is important to understand your consumers:    Briefly state the fans personal and business behaviors, attendance at sport events, and commitment to their teams.    If you were a market researcher, what types of personal behaviors or business (purchase) behaviors would you look for to provide evidence that a sport consumer is truly committed to a sport team or organization?    Based on the demographic characteristics of consumers (such as gender, race, and socio-economic status), which types of consumers would be likely to attend cricket matches and football games? Explain your rationale in terms of the consumers demographic characteristics.    Based on the global culture of cricket and football fans, how are the cultures of these two sports similar and different? Include examples of the culture for both types of fans.

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