Marketing Distribution Research Paper

Instructions

In the Agent channel, there are typically 7 types of facilitating agencies:Transportation Agencies all firms offering transportation service on a public basis such as UPS and Fed Ex.Storage Agencies public warehouses that specialize in the storage of goods on a fee basis.Order Processing Agencies firms that specialize in order fulfillment tasks.Advertising Agencies firms that offer channel member expertise in developing promotions strategies.Financial Agencies firms such as banks, finance companies, and factors that specialize in discounting accounts receivable.Insurance Companies firms that provide channel mangers with a means of mitigating and shifting risks inherent in any business venture.Marketing Research Firms Firms specializing in providing information services to channel members.You will write a paper with 7 parts one part for each of the seven types of facilitating agencies. On each part of the paper you will identify a company that functions as a facilitating agent. For example: Part 1 of your paper will discuss a transportation agency such as UPS, part 2 will discuss a storage agency such as Sitzes Storage, etc.For each of the seven parts of your research paper you must perform the following tasks:Identify the type of facilitating agency and a company which fits the category.Assess the marketing channel environments in which they function. (All five -- Economic, Competitive, Sociocultural, Technological, and Legal)Recommend a course of action to either grow or maintain profitability across the next several years. For example, if you think the firm is doing a good job as is, recommend no strategic change just be sure to identify why you recommend no change.Use 1-5 sources on each part with APA style in-text citations.Include a reference section with the reference section broken down in 7 parts so as to identify where you placed your sources.Each of the 7 parts of your research paper must be 300-700 words in length

Answer