Assignment 2: Coding of the Interview and Theme Analysis

Instructions

Chapter 8 of your Creswell text, you learn about the core elements of qualitative data analysis. Coding the data is the first step. In this process, you reduce the data gathered into segments, assigning names as you go along. Your assignment for this week is to code your interview transcript to find themes. Be sure to consider your research question as you begin to code.Your assignment should contain the following elements:Your research question for this interview.A list of the codes you developed for your interview transcript.A description of your thinking or working process, explaining how you developed your codes, including any evolution of your coding system.In-text coding for your interview. This means that you are to select chunks of data and apply the codes to your interview transcript. Keep your interview transcript intact as a whole and show where you have applied the codes to the text.

Answer

Data processing, Coding, and ValidationData ProcessingThe purpose of the research is to find out the factor that small restaurant business owners implement in order to achieve enormous profits in the first five years after start. The interview was meant to find the answers to the question; What strategies do new small business restaurant owners use to achieve sustainable profit within the first five years after start? The research involved 3 interviewees in various organizations. The data collected was used to create transcripts for analysis.Coding and CategorizationThe coding process starts from finding and categorizing themes from the results. This process involves 5 major steps. They include familiarizing with the data, initial codes creation, extracting themes from codes, themes review...
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