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Instructions
Research an IT startup company. Provide a short description of the services/products offered by the company.Create a brief analysis, 2 pages, of the company utilizing the four tools for analyzing business strategies presented in:o SWOT Analysiso Five forces modelo The three generic strategieso Value chain analysisDescribe how the company can use this analysis to affect or create competitive advantage.Porter, M. (2013, June). The case for letting business solve social problems [Video file]. Retrieved https://www.ted.com/talks/michael_porter_why_business_can_be_good_at_solving_social_problems?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare.
Answer
InstacartInstacart is a grocery delivery startup. It offers delivery of groceries whereby items are purchased on the Instacart website or application (Solomon, 2015). However, it has more than half a million variety of items on its catalog. The company was founded in 2012 and has raised over $ 1.9 billion ("Instacart", 2019). SWOT analysisStrengthsInstacart has many advantages as it is convenient for those that lack transportation services. One of the strengths of Instacart is its prompt delivery of items to its shoppers; mostly deliveries are done on the same day ("Instacart," 2019). Also, their services are cheap and fixed as compared to other shopping companies. WeaknessesDespite their deliveries on the same day, they face stiff competition from well-established competitors. Also, their...
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