What was volkswagon thinking
Instructions
In "What Was Volkswagen Thinking?," Jerry Useem (2016) explains that organizations can be defined and shaped through communication. Useem discusses the technique of using a series of scripts and/or a company credo to help determine the behavior and decisions of employees. In the article, Useem presents both positive and negative examples of using a corporate script/credo. In your response, explain how using a script/credo can guide organizational behavior. Based on what you have learned from reading Useems article, do you believe that having a corporate script/credo is a good way to guide organizational behavior? Explain.
Answer
Corporate Script/CredoJerry Useem (2016) explored the vital issue of the use of script/credo in the corporate setting, in the article What Was Volkswagen Thinking.ImportanceThe script/credo is a vital document that every business must possess because it is a guide on organizational behavior. The script guides the executives of a company as it has a list of principles, which help define the company to the stakeholders. For instance, the script provides the code of ethics the firm must adhere to when they are producing products. The adherence to the script helps in preventing the scenarios of Volkswagen and Johnson & Johnson. The script/credo helps in ensuring that the management acts diligently when there is a crisis. An example is Johnson & Johnson. The management in line with the...
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