Mapping Experiences

Instructions

Please see attached files for instructions.***There are 3 questions that need to be answered from the textbook and ppt file attached. ***A Short paragraph answer is enough for each question (90 words each paragraph maybe?).Thanks

Answer

Mapping ServicesService BlueprintIn the current state of business, we live in a service-based economy and most organizations should aim at providing good services to their customers. More organizations have realized that the key to growth and competitive advantage lies in customer experience and that is why they are optioning for Service Blueprint for mapping services. A service blueprint is an operational planning tool with guidance on how a service is provided, specifying the physical evidence, staff actions, and infrastructure needed to deliver the services.Service blueprint provides an overview to employees and helps them relate to the service viewed as an integrated whole which reinforces a customer-oriented focus among employees (Buics, 2020). Lines of interaction between customers a...

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