Read the case & answer questions below
Instructions
The questions are: 1. How successful has Dickson Advanced Analytics (DAA) been so far? Why?2. What are DAA's most important challenges going forward?3. The case has a reference to DAA moving from a cost center to a profit center, but they really don't get into pricing. If DAA were to charge the other business units for their analytics, how would you structure it?
Answer
Dickson Advanced AnalyticsHow successful has Dickson Advanced Analytics (DAA) been so far? Why? Since the DAA had already set the criterion for it its success, it had already envisioned it to be successful thus it started making early preparation. One of the successes of DAA was to improve the work that was earlier considered to be of a lower standard. Also, improving its communication strategy can be categorized as a success since it was among the plans. Also, the DAA became an independent entity and started to operate under Lovin and this meant that it as a business entity with a clearly sketched business plan, had a return on investment (Quelch & Rodriguez, 2015). Another way in which the DAA has been successful is by being able to divide labor amongst workers for effectiveness. Hav...
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