international Business
Instructions
The dichotomy typically drawn between export marketing and overseas marketing is partly fictional; from a marketing standpoint, they are but alternative methods of capitalizing on foreign market opportunities. Discuss vigorously.
Answer
Export Marketing and Overseas MarketingThe difference between export marketing and international or overseas marketing is sometimes considered negligible due to the fact that both involve selling products to foreign markets however they are different in some manner. Overseas marketing commonly referred to as international marketing is whereby a certain company or organization markets its products in a variety of countries (foreign) using various means of marketing and also focus on the target market whereas export marketing is where a country or organization sells its products out of its boundaries for foreign revenue.Overseas marketing uses diverse means to market their products allowing the organization to not only learn about the business environment in a foreign country but to also sat...
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