Marketing

Instructions

For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.1) Define and explain each of the following tools/concepts below.The strategic planning processS.W.O.TMarket SegmentingTarget MarketingProduct PositioningOfferings: product, price, and service.2) Use two or more of the concepts from part 1 in your product assessment.3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketingThe mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimum of 4 body pages in length. This does not include the cover and reference pages.

Answer

Part 1The Strategic Planning ProcessThis is a process whereby a business looks at its situation as it is at the moment and develop plans of where it wants to be in the future. The plans must incorporate methods that should be adhered to the letter in order to reach the projected place. This process is usually where most businesses will develop not only goals, but missions and visions that would guide them.SWOTThis is a mnemonic that represents strengths, weaknesses, opportunities and threats for a business. The strengths are the areas where the business enjoys an advantage and is likely to do well as far as those areas are concerned (Taiminen and Karjaluoto 2015). Weaknesses on the other hand, are the areas where the business is doing badly off, and needs to work on urgently. Opportunities...
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