Implementation and Control of Sports Marketing Process
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Implementation and Control of Sports Marketing ProcessSporting activities are not only meant for fun, nowadays, huge funding is placed in sporting activities and it acts as a source of revenue for many companies and individuals. This has led it to need a personal marketing touch to focus on the commercial part and generate more income for the stakeholders. Tickets and jerseys, just to mention a few earn a lot of revenue. Sports marketing uses the 4Ps, which are planning, packaging positioning, and perception. It is designed to meet the needs of the customers. The strategic sports marketing process involves the planning phase, implementation phase, and controlling marketing efforts to achieve organizational goals and meet consumer's needs to satisfaction. The most critical phase is the plan...
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