Describe something that experts in the industry or academic marketing literature are writing or talking about: Millennials Consumer Engagement
Instructions
- Description of a research issue or challenge (the strengths and failures of current approaches) -Explanation of how the issue or challenge affects marketing communications-At least two perspectives on how to address the issue or challenge (new developments, traditional approaches,Hybrid approaches)
Answer
Millennials Consumer EngagementIntroductionIn the current era, millennials have changed the approach and mechanisms used in marketing communications. Social media has become the most preferred platform to conduct marketing because most of the consumers tend to depend on these interacting sites, and the internet as a whole, to obtain information concerning any products or services (Neti, 2011). The value of companies including the products or services offered have often been influenced by the number of likes received and the type of comments or response given by the so called followers who happen to be the greatest consumers. Therefore, social media platforms such as Facebook, Instagram, Twitter, Snapchat, and YouTube have proved to be significant tools in marketing and determining the futu...
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