Marketing
Instructions
From your reading of the article, Competing on Customer Journeys by Edelman and Singer (attached), describe what you consider to be the important aspects of creating a customized customer journey. Also, mention the key insightful aspects of the examples mentioned in the article.
Answer
Customer Journey in Marketing A company needs to understand its customers needs and then think of how it will provide them with the best user experience when interacting with its products. Before purchasing any product, a customer will first spot it, evaluate it see if it meets their needs then purchases it if it does. But a customer might decide to change the product after sometimes therefore its the companys tough journey to think about how to retain them. Customizing the customer journey is the best approach to keep them and attract new ones. First impression, whereby the new customer must easily find the information they need. Navigating important details with ease is extremely impactful to them. For example, upon making the first click, David found himself attracted to find out more...
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