Discussion

Instructions

Discussion: HBR ReadingFirst, read this week's assigned reading: "Making Advanced Analytics Work for You" (Harvard Business Review) (Links to an external site.).This is a great article because it discusses what it takes to go from knowing you need to use analytics to post-implementation. It's also full of a lot of anecdotes that should add some color to all of our discussion about what happens when we go live with analytics will people use it? Will we develop brilliant insights instantly? What are the obstacles?Share your thoughts on this reading. If somebody else in the class shared a similar thought, reply to their post with your own take "Making Advanced Analytics Work for You" (Harvard Business Review)https://hbr.org/2012/10/making-advanced-analytics-work-for-you

Answer

Discussion The HBR article is an informative piece on the transformative power of big data and analytics in the business environment. An increasing number of businesses are adopting data-driven strategies and such approaches allow companies to build competitive advantages and differentiate. This fact is highlighted in the article which points out that companies utilizing big data and analytics report bigger profits margins and higher productivity rates. The article lays out the three mutually supportive capabilities that are essential to successful exploitation of data and analytics which are choosing the right data, building models for predicting and optimizing business outcomes, and transforming the capabilities of the company (Barton & Court, 2012). I agree with the authors that all...

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