Any topic (writer's choice)
Instructions
Read Chapters 18 and 19 of "Hey, Whipple" and post your comments in the Discussion. We're all reading the chapter so your comments should be a critique and personal analysis, not a synopsis. Bring something new to the discussion - your own insights, opinions, and viewpoints.
Answer
Advertising CampaignsEnemies of Good Ideas In the world of marketing, there exists two types of advertising companies, those who want to support your ideas and those which want to kill them. Its important to understand that the advertising campaign is goal-oriented. Fear is an enemy to success especially in the marketing world where the advertising company thinks you might become famous than them. There are some who have perfected their skills in running ads, they know the tricks and what the customer wants. But after doing all this work, convincing the clients to accept your idea is the challenge. The old companies have used research machines as a way to eliminate other upcoming ones, they sell fear to them. However, its good to patiently look for great agencies but this is how to spot b...
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