Executive Summary

Instructions

It is September 1, 2020, and the Board of Directors of Mattel Incorporated has employed you as a consultant to assess and improve the companys overall situation during the COVID-19 Pandemic and recommend a set of specific, measurable and rapid actions for the company to take to (a) survive the global COVID-19 Pandemic and (b) quickly restore the company to healthy sales growth and profitability. Mattel continues to languish with sales declines and earnings losses, particularly in the wake of the COVID-19 pandemic. Please prepare a report to Mattels board of directors that makes a list of action recommendations that the company needs to follow into order to restore the company to healthy sales growth and positive earnings by no later than the end of Fiscal 2021.

Answer

Mattel Corporation is a leading toy company not only in the United States but also in the global market. The companys operations over the years have sufficiently met the needs of both the consumers and all the shareholders. Through the strategic management that the company has put in place and implemented, the company has seen an increase in its revenues and a greater interaction with its consumers. The company has a variety of products that offer children and families an opportunity to bond and play. The products are not limited to Barbie, hot wheels, Thomas and friends, American girl, WWE, and Fischer price amongst others. This diversity has enabled the company to reach many children with different interests hence making them enjoy their playing time and sessions. Therefore, inferring it...

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