Research-based Marketing Plan Revised Final Proposal - Product Differentiation and Positioning Subject is Online High School
Instructions
Using the supplied document (project 1)Using these headings below, a.Current annual sales volume in dollars and/or units sold in the marketb. Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the marketc. Current price points of competitorsd. Projected overall market growth rate for the next five yearse. Projected changes to overall pricing in the market for the next five yearsf. Recommended position and points of differentiation for the intended customerg. Complete buyer profile of the target customerThere must be 5 cited sources
Answer
Product Differentiation and PositioningCurrent annual sales volumes sold in the market (In dollars and/or units)The online high school services are composed of businesses that strive in providing tutoring services for numerous academic as well as professional development subjects by using the internet. In 2020, the industry has indicated a strong and impactful growth due to the increased access of the internet in households as well as consumers bigger preference for incorporating online services over the option of in-person attendance. The current annual sales of the services sold in the market are recorded to have increased at a rate of 13.9 percent, which reflects a total of 187.877 billion U.S. dollars respectively (Duffin, 2020). These projections are attained because about 92 percent...
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