Discussion
Instructions
DiscussionIn The New Marketing, Chapter 4, I uploaded, focus on the customer journey and activating brand purpose. Read the chapter and then answer these questions:1.Why is it important for a brand to have a brand "purpose?"2.How important is trust and how would you define a brand?3.What can AI bring to the customer experience?
Answer
Digital Marketing in BusinessImportance of Brand Purpose Branding will differentiate the companys products from its competitors. Branding purpose is important to a business. It makes the brand appeal more to the consumers since they interpret it to be concerned about them socially and economically. It also makes consumers think that the main focus of business is not just making profits but changing their lives. Companies with brand purpose can connect better with consumers and be able to stand out in the competitive market (Burgess & Burgess, 2020). It gives consumers the feeling that purchasing the products and services gives them a feeling of belonging to something bigger.Importance of Trust Building trust is extremely important for any business existence. Brand trust can boost profi...
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