Marketing final

Instructions

Instructions are inserted below. This is a part two of a project I already wrote. PLEASE READ THE PART ONE PROJECT ATTACHED BEFORE DOING THE ASSIGNMENT BELOW. Use the same company I used in the "Marketing Project 1." Please use and cite from textbook "Marketing An Introduction 14e By Gary Armstrong and Philip Kotler."You are tasked with coming up with a way to revamp the companys/brand's image. Your task is create a new marketing strategy for the company/brand.     Marketing Goals & Objectives You will need to come up with 3 SMART marketing goals to address the companys/brands marketing challenges. SMART goals should be specific, measurable, attainable, relevant & time-bound     Marketing Strategy:   i.    Describe your segmentation procedure.   ii.    Define a target market.   iii.    Develop a positioning strategy. iv.     Explain the differentiation strategy.   v.    Pricing strategy should the company make changes to their current pricing        strategy?   vi.    New product development what changes should the company make to their current product/service offering?   vii.    Distribution strategy   viii.Marketing Communication Strategy Promotions/Advertisements     Action Plan How should the company implement your proposed marketing strategy? Explain how the strategy should be executed.     Marketing Budget What will your proposed marketing strategy cost the company? Estimated figures can be used here, but should be backed up by resources. Be creative and very specific. Be sure to also use your textbook as a resource.

Answer

Marketing Goals and ObjectivesThe SMART goals, which Boeing can use to address its crises, including building brand awareness establishment of thought leadership and increasing brand engagement. Boeing should consider building brand awareness to address its issues. Brand awareness refers to the degree of consumer recognition of a product or service. This approach would help boost an old brand like Boeing. Brand awareness should involve activities such as maximizing social media presence and using the narrative advertisement. Besides, the company should increase brand engagement. The business should increase awareness through the growth of the brands customer engagement and strong digital marketing content. Lastly, the business should consider building its thought leadership approach to add...
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