Laundry Application Marketing Plan
Instructions
You are supposed to prepare Marketing Plan Proposal for a productthat you believe has a market potential in Saudi Arabia.Laundry Delivery Service/Application
Answer
Macroeconomic EnvironmentThe macroeconomic environment would focus on PESTEL analysis. The primary macroeconomic factors include political, economic, social, technological and legal about Saudi Arabia. These factors would affect the operations of Smart Locker.Political FactorsSaudi Arabia is an absolute monarchy without ruling political parties. The politics of the country have been relatively calm compared to its neighbors and other global nations. Similar to global countries, politics plays a significant role in the business of the country. Changes in the political climate of the country would affect all market playersEconomyThe current economy of the nation is strong especially with the initiative by the government to diversify from the dependence of oil. The move has helped eliminate v...
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