Marketing Control
Instructions
The following resource provides 5 mechanisms to implement marketing controls to assess the efficacy of the marketing plan. While these are good options, perhaps there are others. Provide a discussion of at least one additional marketing control that is missing in this list that you may use in your work or business. Cite example of how the marketing control works or applies. Read the following post by clicking on the link:https://smallbusiness.chron.com/five-major-marketing-control-techniques-40619.htmlonly use source provided.
Answer
Marketing Control TechniquesBusiness owners often have to undertake evaluations of their current marketing plans to ensure that their programs meet their set criteria. There have been several techniques that have been in use and widely accepted by small business owners. The five major marketing control techniques include competitor analysis, existing customer analysis, testing research, customer feedback, and cost analysis. Besides the five major marketing control techniques, other techniques include marketing audits, budgetary control, credit control, and ratio analysis. Marketing audit may often be left out, but it is among the best marketing control techniques.The marketing audit is among the most effective marketing control techniques. The audit involves regular or periodic evaluation...
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