Fisker

Instructions

Please provide detailed answers to the following case questions using class notes, information obtained from the text, class videos, outside research on the Internet.  All answers must be supported with use of examples. Make sure you answer all the parts of each question. You just received a third email from the Senior Fisker Management Team with the following questions.Your response will be forwarded out to the board. In view of the product life cycle, consider the progression that the Ocean will undergo during by stage. Discuss the 4 Ps for each stage as they apply to the Ocean's product journey. Consider decisions relating to skimming and penetration into the market. Be specific in describing market conditions for each stage. What are the types of buyers will Fisker encounter for each stage. How does the PLC model align with the Boston Consulting Group model in reference to the Ocean? What are the basic building blocks for the Consumer Based Brand Equity model in relation to the Ocean? Describe the prescriptive steps used in building the CBBE strategy. Discuss the various types of distribution models that are available to Fiskers and make a recommendation on which model is most feasible and why. Consider other competitors to Fiskers (other auto manufactured brands and their distribution models) and provide a comparison to justify your recommendation to senior leadership. What are the different approaches to marketing implementation that are available to the Fiskers management team in the future as they continue to launch Oceans. This would also include future modifications of the product line as well.

Answer

Fisker Automotive Business CaseGenerally, it is every companys dream to see its product break out in the market and increase the companys profits. To ensure the attainment of this dream, a company should come up with the most effective marketing model that will ensure their products satisfy the needs of its potential clients. As defined in the marketing notes, marketing is the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships in a dynamic environment. The product by Fisker, Ocean, needs to increase its sales by satisfying the needs and wants of the consumers. This paper will offer answers to the emailed questions, to be presented to the companys board, on several models and stages that the product must tak...
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