healthcare marketing lesson 10
Instructions
Explain the vertical integration options and directions for the following providers: (a) a major academic medical center such as the University of Iowa, (b) a five-person general surgery group, and (c) a manufacturer of durable medical equipment.1.Your initial post should be at least 200 words.2.Correct grammar, spelling, and punctuation are expected.3.APA format with at least one cited reference (APA format).4. you must use the textbook as a reference I will post the chapter so the writer can find the specific answers: Berkowitz, E. N. (2016). Essentials of health care marketing. Jones & Bartlett Learning.
Answer
healthcare marketing lesson 10Vertical Integration Options and DirectionsVertical integration refers to a strategy in which an organization takes ownership or control of its suppliers, distributors, and retail locations in order to command its supply chain. Through this strategy, the company benefits in process control, reduced costs and enhanced efficiency. There are several options and directions adopted by organizations that may vary according to the organizations setting.(a) A major academic medical center such as the University of IowaIn medical centers like the University of Iowa, there is the existence of several intermediaries in their tertiary service. According to Berkowitz (2016), the centers specialists and faculties offer treatment to their patients, which is an excellent exam...
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