Healthcare marketing lesson 9
Instructions
1. you must use the textbook to find the answers i will post the chapter Lesson 9:A health club decided to offer a yearly membership. Separate fees were to be charged for nutrition counseling, tennis court usage, and aerobic instruction. How might this organization implement: (a) a prestige pricing strategy? (b) a bundled price strategy? (c) price lines?Discussion Requirements:1.Your initial post should be at least 200 words.2.Correct grammar, spelling, and punctuation are expected.3.APA format with at least one cited reference (APA format).
Answer
Healthcare marketing lesson 9Implementation of the pricing strategies: prestige pricing strategy, bundled price strategy, price lines should follow the same step but would differ regarding the type of customers. The possible approach used by the health club to price the services include identification of demand, understanding buyers behavior, talking to customers, analysis data and prices, communicating value to customers, creation of the right profit, and lastly the pricing process.Understanding demand and the character of the customers would be critical in implementing a prestige-pricing strategy, bundled price strategy, and price lines. Having full knowledge about the demand for the product would be critical in determining the price of the product. a) Prestige PricingIn the case of pres...
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