Biz Plan Fisker

Instructions

You should now be familiar with Fisker's Ocean as a new product launch.  In light of what you have read and viewed on the videos/postings, prepare your first paper.  In doing so, please simulate that you are a principal consultant for a marketing strategy company that has been hired by the Fisker senior leadership team.  You will be graded on a thorough articulation addressing the following questions posed by senior leadership back to you in an email.  Note, the instructor will be looking for your understanding (both applied and academically) of marketing planning based on the lectures and assigned readings. Second, each paper must be well written and grammatically correct. Poor writing skills undermine credibility and success of landing business in the real world and in this course.  Finally, you will be assessed with the feasibility and application of your recommendations and written explanations to Fisker and the Ocean product.  If you cite external sources, use the Journal of Marketing guidelines (see Week 1 postings).Emailed Questions from Senior Fisker Management:1. What is the environmental assessment? What are the factors that should be defined/researched that compose a good environmental assessment portion of a marketing plan for Fisker and Ocean. This would include a description of the external and internal environment. Provide details and examples so that we follow your approach.  Provide a step-by-step plan on how to go about conducting an environmental assessment for the company. We do not need a full blown environmental assessment from your firm, but rather the layout and steps to take with our marketing team (the guide for them). They will prepare the work required internally.  (Note: only provide what the senior team needs.)2. Based on the information that our marketing team has provided, please provide a SWOT analysis for Ocean (and Fisker if applicable).  Cite sources and provide possible reasons as backup for your SWOT.  Our internal team provided one however we believe they "pulled items out of the air" with no justification. We need a third party that is objective.3. Please provide a 3-5 year outlook relating to goals and objectives. We realize there are differences in goals and objectives, but not sure based on an academic understanding. Please give us some G&O's that we can discuss internally.4.  Who should be our target market for Ocean and why based on your industry knowledge? Provide some back up for your recommendations that is based on objective criteria. 5.  Give us a plan for conducting a competitor assessment.  What are the areas that we should consider based on your best practices?  Outline the steps so that we can have our internal team develop a competitor assessment.  (Note: save conducting this assessment for the nonprofit project. Only answer what the senior team needs).https://www.ama.org/accepted-manuscript-guidelines-journal-of-marketing/

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