hsa3160 healthcare marketing lesson 7
Instructions
instructions attached i will post the chapter to find the answersand dont forget to add the textbook as a reference
Answer
hsa3160 healthcare marketing lesson 7Most medical specialty groups historically have relied on primary care physician practices for referrals. At a recent society meeting, the senior partner returned with a renewed perspective in terms of looking at the customer base of referrers. We need to develop relationships with these practices rather than view them as individual transactions when they send us a patient. How might this perspective shift the strategy of the group?Based on the presented case, the new perspective will shift the strategy of the group since they will be aiming at developing a relationship model of marketing. In relationship marketing, the medical specialty will strive to establish a long-term cost-effective link with the patients for the benefit of the patients, the refer...
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