hsa3160 healthcare marketing lesson 6
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Hsa3160 healthcare marketing lesson 6Market segmentation is critical in the promotion of products or services. In this case of the multispecialty medical group, the market is being segmented in the context of demographics (Berkowitz, 2016). This segmentation approach includes characteristics such as income, marital status, and employment status. The group relies on a marketing mix to appeal to the target market. The marketing mix involves the 4Ps: price, place, promotion, and product/service. The multispecialty medical group should set premium prices for the group. The fact that the target population has white-collar jobs and both spouses are working means that they can acquire quality services from a multispecialty medical group. Premium prices will appeal to the group. The place is criti...
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