Intro to mass comm
Instructions
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Answer
The Agenda-Setting TheoryMass media is always at the forefront of airing what different events that happen around the world. The media stations according different weight and significance to different stories. The agenda-setting theory is commonly used to describe which news coverage should be given priority over the others to capture the publics attention. Its nature makes it a significant media effect theory that has vast impact on public opinion.Origin and natureThe theory was first developed by two college professors, Dr Max McCombs and Dr Donald Show while carrying a survey during the 1968 presidential elections among voters in North Carolina. According to Aruguete (2017), it illustrated a strong correlation between what people thought were the most important election issues and what...
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