Marketing Research & Analysis
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BackgroundTechnology has had a significant impact on different professions. In the case of healthcare, there have been massive changes to the operations and the performances of the industry. For instance, technology has been essential in surgery, where technical procedures are commonly done. The technology is aimed at promoting efficiency and enhancing patient experience during their hospital visit. Patients are of the main focus since they are the source of revenues for health organizations. Owing to the importance of customers to healthcare, it will be necessary to research about the new trends and consumers attitudes and consumption patterns in hi-tech healthcare environments. The research methodology used in the study is literature synthesis. The findings of the study will be useful in...
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