Chick-fil-A: International expansion challenges
Instructions
1.What challenges and opportunities does Chick-fil-A face at home and abroad?2. What do you think is the best way to handle protests from population groups with opposing values?3.Discuss your main takeaways after reading this case study.
Answer
Chick-fil-A: International Expansion ChallengesChick-fil-A faces challenges and opportunities both at home and internationally. One of the opportunities of the business in the domestic market is its reputable brand and strong market command. The company in this case has a better competitive advantage in the U.S. A strong brand is critical in the maintenance of customers in the expansive U.S. market. The other opportunity of the company concerns the growth of health-conscious customers. In recent times, there has been an increase in the number of this group of consumers who have been supporting the Chick-Fil-A initiative of organic foods. The business also has the opportunity of thriving in the global market. This is because it has been increasing items on its menu hence allowing it to appe...
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