hsa3160 health care marketing
Instructions
only do phase 1 from the attached file
Answer
Executive summaryThe product introduced is Ortho Shoes, which basically represents orthopedic shoes. The product is fashionable among individuals who are undergoing the healing process after injuries from sport and physical training activities. The introduction of the new product by CVS health is intending to expand its product line and increase its competitive advantage. The new product concentrates on process improvement. The existing orthopedic shoes are not popular among sports enthusiasts. Most customers argue that the current product is too tight, uncomfortable, and unfashionable.Marketing HighlightsThe Ortho Shoes is anticipated to be among the most valuable products of the company. This is because the product is set to have a strong market command and improve the performance of CVS...
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