hsa3160 buisness plan
Instructions
instructions attached
Answer
The chosen product is ortho shoes. They will be marketed by CVS Health through its CVS pharmacy unit. Product AnalysisThe product introduced is Ortho Shoes, which are orthopedic shoes. They are indicated for use by individuals who are undergoing the healing process after injuries from sport and physical training activities. The introduction of the new product aims at expanding its product line and increasing the competitive advantage of CVS Pharmacy.Target MarketThe target market of the company will include athletes and elderly persons. Athletes are often prone to the risk of fractures during their sporting activities while elderly persons are prone to the risk of falling causing fractures. The demographic factor will play a significant role in the determination of the target market.Strate...
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