Business Target Markets
Instructions
Choose a well-known business (ex. Walmart, Menards, Panda Express).Browse its website.Complete a Google search to find their target market and product mix. COPY and PASTE the following into your thread and insert your answers after.Describe the target market using demographics, geographics, pyschographics and lifestyle. Cite your target market resource by listing the source name and URL.What is their product mix?Who are their major competitors?What makes this business different from their competitors? In other words, what is their competitive advantage?
Answer
Panda Express Target MarketsPanda Express is an American Chinese restaurant offering fast food delicacies. The restaurant is run by Andrew and Peggy Cherng and is under a restaurant brand called Panda Restaurant Group INC. Panda Express was the largest Chinese fast-food restaurant in the year 2010 and was in over 38 states in the United States as well as Puerto Rico.Demographically, Panda express targets people within the age of 18 years and 34 years (Yeonkyung, 2020). The restaurant is always strategically placed to reach its target market. For this reason, the geographic targets of Panda Express include food courts in malls, supermarkets, retail restaurants, key intersections, university and college campuses, airports, casinos, and sports arenas, among others. These geographic locations...
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