HSA3160 Healthcare Marketing Instructions lesson 1
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Answer
HSA3160 Healthcare Marketing Instructions lesson 1: A major concern for many health professionals is the belief that marketing creates needs. Explain the complexity of this issue.Marketing is one of the factors that determines an organizations success. Just like any other firms, healthcare organizations engage in marketing activities to boost their brands and generate more revenues (Balogun & Ogunnaike, 2017). The organizations use promotional activities to improve their market command and competitive advantage. However, one the concerns in healthcare is the argument that marketing creates needs. The subject of marketing and the development of needs is explained by incorporating another term: wants. For a start, needs are necessary things required for the survival of a person. On the o...
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