Evaluating Kotter's Change Model
Instructions
Kotter's 1996 classic article on change management is widely recognized as seminal. Critically evaluate Appelbaum, Habashy, Malo, and Shafiq's 2012 article, "Back to the Future: Revisiting Kotter's 1996 Change Model," that reviews Kotter's model.3 in paper citation2 additional referencesApa formatAPA References format
Answer
In their critique, Appelbaum, Habashy, Malo, and Shafiq (2012) offer an interesting insight into the Kotters model and its effectiveness. They first commend the model for being arranged in a practical manner that is easy to follow. They also note that the model is based on Kotters real-life experiences and has real-life examples that change agents can easily relate with. However, they also criticize the model for a number of reasons. For instance, they highlight that although the model is an excellent starting point for anyone that seeks to venture into change management, one should not be assured of success. They advise that the model should be used to identify contextual variables and necessary changes (Appelbaum, Habashy, Malo & Shafiq, 2012). They also add that for greater success,...
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