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Fitness IndustryThe fitness industry in Mexico has been growing tremendously over the last two decades. According to OECD, Mexico has the second highest rate of obesity globally implying that the fitness industry has a strong potential to expand and grow. International, Racquet & Sports Club Association (IHRSA) noted that Mexico has approximately 8,000 gym clubs generating total sales of approximately U.S dollar 1.48 per Annum (pg. 12). Mexico is the second largest market in Latin America when it comes to the fitness industry, in terms of club affiliates in America, Mexico is the fourth largest which represents a growth of approximately 25 to 30% in the year 2017 (IHRSA pg.17).Approximately 2.4 million people living in Mexico are affiliated to a gym club. 42.4% of people aged 18 and ab...
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