Context Analysis Report

Instructions

The client for this report is, Western Australia Electoral Commission.(WAEC). from the last election 2016 until now and next election.The Context Analysis Report encourages students to familiarise themselves with their client, the environment they are operating in and the campaign focus, prior to the live client briefing. Insights gained will assist teams in developing their strategic communication recommendations.This assessment required to utilise contemporary research tools. Findings needs to be critically analysed and synthesised, in order to demonstrate an in-depth understanding of the communication challenges and opportunities that present themselves to the client organisation. No primary research will be required! However, students are expected to draw on a wide range of relevant, insightful information sources.Topics covered should include:* key stakeholders and demographics* the current political environment and government relations l economic context* societal/cultural context and trends* technological developments* the legal environment* media (on and offline) coverage* benchmarking/best practicesFocusPlease keep in mind that although you are asked to complete environmental scanning e.g. the political, economical, socio-economic, technological, legal and ecological environments, this should be done relative to the client. Some environments may be more relevant than others. Stakeholders / stakeholder groupsYou are asked to provide demographic / sociographic contextual information for the different stakeholder groups that are identified for the client. Simply listing "employees", "the general public", "Government institutions", "housewives", etc., is rather meaningless. The idea is to provide contextual information in terms of key characteristics. For example, what type of stakeholders/publics are being looked at? Are there different categories that may have to be taken into account? Where can these be found? How might some aspects of the clients products be aimed at different demographics? Consider who the target market(s) are and classify them to drive communication strategies (think latent, aware, active).DefinitionsIf you must define any concept then you must use a PR definition not one from economics or finance. This is a PR unit and therefore everything you say, do and write must originate from a PR Concept. e.g. the definition of PR from a business/economics background would be very different than that from a PR background.

Answer