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Social Media - Marketing1.There are different tips for a successful social media strategy that has been featured in the article written by Barnhart. The most helpful tip is establishing the most important metrics for the organizations site. Thus the strategy should be focused on the various social media metrics that are critical. Using a social media strategy that is data-driven ensures that decisions about the business are valid and realistic (Lozano, Alotaibi, & Guha, 2020). The important metrics include reach, clicks, engagement, hashtag performance, sentiments, organic likes, and paid likes. The tip is important since it informs the organization of the number of people reached by a particular post and whether or not it is spreading across the platform. Th...
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