Digital marketing for ebike in Australia

Instructions

Slide 8 and 9: Your view on the market opportunity in general (use keyword research tools in conjunction with Google Trends to support your view)

Answer

Digital marketing for ebike in AustraliaAustralia remains a high potential growth market for ebikes. This is especially due to the lower adaption of ebikes in Australia compared to the European countries. Ebikes offer an excellent service that enable riders to have an assist when they are peddling and they are able to move at faster speeds. Also, with faster speeds, they will be able to have just a small difference from vehicles and thus can share the same rods with vehicles. However, these are need for a well developed road infrastructure that takes into account cyclists. Lack of it especially in Australia has been among the key factors undermining cycling. The trend in future growth is particularly promising and overwhelming more so to think of the potential in the ne...

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