find a book that deals with some aspect of Biopsychology, Neuropsychology, cognition, memory, dementia

Instructions

find a book that deals with some aspect of Biopsychology, Neuropsychology, cognition, memory, dementia ...etc...  Your term paper should be a concise, in-depth review, analysis and summary of the book you select.  Here are some suggested titles; I would recommend the books: An Anthropologist on Mars by Oliver SacksThe Minds Eye, by Oliver SacksPhantoms in The Brain: Probing the Mysteries of the Human Mind  by V.S. Ramachandran and Sandra BlakesleeSynaptic Self: How Our Brains Become Who We Are by Joseph LeDouxThis is Your Brain on Music by Daniel Levitin."Star Trek On The Brain: Alien Minds, Human Minds" by Robert Sekuler;"This Is Your Brain on Joy: A Revolutionary Program for Balancing Mood, Restoring  Brain Health, and Nurturing Spiritual Growth" by Dr. Earl Henslin and Dr. Daniel Amen"Making a Good Brain Great: The Amen Clinic Program for Achieving and Sustaining Optimal Mental Performance" by Daniel G. Amen (Paperback - Dec 26, 2006)"Hormones and Behavior" by Nick Neave;"Buy-ology: Truth & Lies About Why we buy, by Martin Lindstrom"Mind, Brain, and Drugs" by Dawson Hedge

Answer

Buy-ology: Truth & Lies about why we buy, by Martin LindstromWhat influences the decisions and the reasons we buy in the current world where the message is given more meaning is a question that raises controversy. Marketers have devised several varied techniques in a bid to captures as much consumers as they can. Some of the utilized strategies include catchy slogans, infectious jingle, among other eye-grabbing advertisements. Still, no one can point out directly where the decision-making process is triggered, and it could be deep below the surface in the subconscious where most individuals are not aware of.In the book, Buy-ology written by a renowned neuromarketer Martin Lindstrom, the author presents fascinating findings of his expensive research on what really seduces the interests...

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