Persuasion and Negotiation

Instructions

take a look at the different methods in which negotiation has the ability to persuade others to alter the outcome of their decision-making process though the use of persuasion. Secondly, research is conducted on secondary data upon the topic, the goal is to understand how the two variables correlate.

Answer

Persuasion and NegotiationNegotiation is an important skill in business. The business essentially requires this skill in numerous events like marketing, signing of business partners and stakeholders, dealing with its employees as well as when sourcing outside services. Negotiation primarily seeks to bring two parties at an agreement. One of the factors that have received significant recognition in the success of a negotiation is persuasion. Persuasion essentially refers to deliberate efforts to convince the other party to agree with the terms and conditions they propose. A marketer may persuade the buyer to purchase a product at a specific price by creating an impressive presentation, or giving a discounted price, customer support or a combination of these and other interesting things. The...

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